Steering the Course of B2B Marketing
Our Board Members are the most active participants in BMA-NJ – and some of the most influential and knowledgeable people in B2B marketing.
BMA-NJ Board Members serve the needs of the New Jersey B2B marketing communications community in a myriad ways, overseeing activities and programs such as CareerLink and the Impact Awards, planning and organizing marketing seminars, and of course, upholding the highest professional standards in B2B marketing. They hail from a variety of organizations and specialties, and their experience, expertise and commitment bring exceptional value to our organization.
2014-2015 Board of Directors
Dittman Incentive Marketing
Steve Cummins is Sr. Director of Marketing and Technology at Dittman Incentive Marketing. He’s an enthusiastic adopter of digital marketing techniques and closely follows social media trends, applying these skills in a number of organizations including Panasonic and several non-profits. In 2012, his team at Panasonic won ECIA Marketing Excellence awards in Social Media Outreach and Brand/Image Advertising. Steve is a board member of the Literacy Volunteers of Somerset County, and a member of the Marketing Executives Networking Group (MENG).
Vice President and Treasurer, BMA-NJ
Mike Walker, an award-winning 15-year Web marketing veteran, is CEO of the Fairfield, N.J.-based WalkerTek. He brings experience in all phases of Web marketing, offers turnkey or individual services for interactive marketing, Web design, or search and social marketing. WalkerTek is committed to uncovering their clients’ needs, discovering unique strengths and interpreting them into powerful interactive marketing experiences. Recently, Mike led BMA-NJ’s first-ever social media breakfast workshop. Mike is also a partner and investor in GlobalFolders.com, a business to business file sharing software-as-a-service application.
Sponsorship Chair, BMA-NJ
Brigham & Rago Marketing Communications
Nancy Rago is vice president of design and production at Brigham & Rago in Morristown. She has experience in nearly every form of promotional communications, from traditional print advertising, direct mail, and literature production to new web-based communications. Before co-founding Brigham & Rago, Nancy honed her design and production skills in both agency and client-side positions. Nancy is a graduate of Kean University and holds a B.A. in Visual Communications with a specialization in Graphic Design. Nancy holds the prestigious BMA CBC credential. Nancy’s work ethic usually makes her the first to arrive and the last to leave. She has a passion for detail and investigation. Not surprisingly, one of her hobbies is tracing her family genealogy.
Membership Chair, BMA-NJ
Marisa Tranchina is Communications Manager at Lanmark360, a full-service healthcare marketing agency in Monmouth County, NJ. She has experience in B2B social media, public relations and content development and holds a B.A. in Communications from Penn State University. In 2011, Marisa was the recipient of the first annual Lanmark360 Award of Excellence which is honored to dedicated employees who demonstrate enthusiasm and positive attitudes in the workplace.
MarCom Chair, BMA-NJ
Vincent Ferrer serves as Content Manager for Netwave Interactive Marketing, Inc. where his expertise is focused on helping brands become storytellers through honing their copy, creating thought leadership and pursuing multimedia branding efforts. He has created content marketing strategies for clients across the nation, including a social media strategy that was recognized last year at the 51st Annual Art Director’s Club of New Jersey Awards. Vincent’s background includes experiences across multiple industries, from interning at Condé Nast and the New York State Supreme Court to working with over 100 small businesses in the last three years on all forms of advertising and branding.