Believe It or Not, You Are a Business-To-Business Marketer

Business-to-business isn’t just one industrial company selling products or services to another. Any time that you are not interfacing directly with the ultimate consumer, you are practicing b-to-b marketing.

 

·        Do you ever sell to other business organizations and associations rather than consumers? That’s b-to-b marketing!

 

·        Do you develop support and/or incentive programs for your in-house sales teams? That’s b-to-b marketing!

 

·        Are you recruiting and educating outside sales reps, wholesalers or distributors so they can sell to the ultimate consumer? That’s b-to-b marketing!

 

·        Do you develop buyer presentations across food, drug, mass market, club and specialty channels? That’s b-to-b marketing!

 

·        Does telemarketing play a part in your marketing mix, and do you develop educational and training sessions for your telemarketers? That’s b-to-b marketing!

 

·        Do you develop programs or presentations to inform, engage and align internal audiences in helping to build your brands? That’s b-to-b marketing!