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The B2B Marketing Market
BMA estimates that business-to-business marketers in the U.S. spend approximately $85 billion a year to promote their
goods and services.
| What Business-to-Business Marketers Spend*(In $Billions): |
| Trade Shows/Events - $17.3 |
| Internet/Electronic Media - $12.5 |
| Promotion/Market Support - $10.9 |
| Magazine Advertising - $10.8 |
| Publicity/Public Relations - $10.5 |
| Direct Mail - $9.4 |
| Dealer/Distributor Materials - $5.2 |
| Market Research - $3.8 |
Telemarketing - $2.4 |
| Directories - $1.4 |
| Other- $5.1 |
| *Projections based on BMA survey data |
For more information on BMA International please click here.
