CBC Programs

B2B Marketing Assessment and Training Available from BMA
In response to a new trend forcing B2B marketing managers to become more accountable for producing tangible sales results in their companies, the Business Marketing Association (BMA), the industry’s largest and most established association, has launched a new training system that helps CEOs assess, train, and certify the practical skills and performance of their company’s marketing managers, product managers, and marketing staff.

Click here for more info about the B2B Marketing Assessment and Training program.