BMA-NJ’s 2nd Annual B2B Marketing Summit: Digital Marketing

Join us for a half-day Symposium, and hear about the latest trends in Social, Search and Mobile for B2B marketers.

logo4wThe proliferation of hand-held and other electronic devices as our new business tools continues to grow every day. There are 6 billion mobile subscriptions worldwide, 25 billion apps downloaded in 2012, and 200,000 text messages are sent each and every second.

Look around and you’ll see us all carrying a smartphone or a laptop. Some of us carry those and an iPad too! Without question, the mobile revolution continues to sweep the planet at an unprecedented and unbelievable pace. And now touches every single facet of our lives—the way we live, work, communicate and buy. And now that people are constantly connected every second of every day, brands can now be at the center of their experiences.

Since these business tools offer B2B marketers outlets for reaching target customers more quickly and more creatively, BMA-NJ’s 2nd Annual B2B Marketing Summit focuses on using digital marketing through these business tools to increasingly engage our target customers.

At BMA-NJ’s half-day Summit, you’ll see real-life case studies in digital marketing from leading companies, including:

  • Harnessing the Power of B2B Video Marketing with Google’s Christina Stavridis and Amanda Blake
  • B2B Mobile Innovation In The Age of Constant Connectivity with CK Kerley
  • The First 90 Days – How to Start a Digital Marketing Strategy with Steve Cummins, Dittman Incentive Marketing

And you’ll come away with actionable ideas to solve your own digital marketing challenges. Take a look at some of the highlights from last year.

Highlights from the 2012 B2B Marketing Summit

2013 Agenda
B2B Marketing Summit: Digital Marketing

Registration, Networking and Breakfast
Harnessing the Power of B2B Video Marketing with Google

logo4wVideo has emerged as a leading platform for engaging B2B audiences online today. Google’s Christina Stavridis and Amanda Blake will show you how to reach your most valuable audience on YouTube, build brand communities around video, and inspire social sharing through great content. They’ll share recent examples of B2B companies leveraging video and discuss the implications of video marketing in today’s multiplatform world.


Christina Stavridis, Account Executive, Business & Industrial Markets

As an account executive at Google, Christina works with leading B2B companies to develop comprehensive advertising solutions across all digital platforms. Prior to this, Christina was a member of the inaugural YouTube sales team where she helped technology companies develop and execute their online video strategies. Christina came to Google from PopSugar Media, a leading online lifestyle destination for women. She graduated from The University of Virginia with a bachelor’s degree in American studies.

Amanda Blake, Account Planner, Business & Industrial Markets

Amanda is an account planner on Google’s business and industrial markets team, focusing on bringing online industry research and audience insights to Google’s B2B advertising partners. Amanda joined Google in 2010 as an analytical lead on Google’s travel team, using data-driven analysis to optimize client performance and destination strategies. Amanda has a bachelor’s degree in communication studies from Northwestern University.


The First 90 Days – How to Start a Digital Marketing Strategy

Steve CumminsEstablishing your first-ever digital marketing program for your company can be a daunting job. Where do you start? What options do you choose? Who do you need to get involved? Steve Cummins will share with you just how he created a 90-day action plan to launch a digital marketing program based on his real-life experiences at Panasonic and Dittman Incentive Marketing.

Steve will share his method for building a strong digital marketing strategy, gaining buy-in from his organization and beginning to implement. He’ll also share some no-cost tools you can use to develop your plan and some tips on how to secure early wins.

Steve is an enthusiastic adopter of digital marketing techniques and closely follows social media trends. He’s applied these skills in a number of organizations including Panasonic and several non-profits, and in his current role as Director of Digital Marketing at Dittman Incentive Marketing. In 2012, his team won ECIA Marketing Excellence awards in Social Media Outreach and Brand/Image Advertising. Steve is a Board Member of BMA-NJ and Literacy Volunteers of Somerset County, and a member of the Marketing Executives Networking Group (MENG).


B2B Mobile Innovation in The Age of Constant Connectivity

Christina “CK” KerleyHow can B2B marketers wield mobile to innovate their brands? What mobile strategies can they tap to leapfrog competitors? How can companies prepare for the mobile revolution of today—and mobile’s newest, boldest and biggest frontier, “The Internet of Things” of tomorrow?

In this high energy, highly informative session, mobile marketing expert and powerhouse speaker Christina “CK” Kerley will illuminate the possibilities, opportunities and innovations of a world undergoing a most unique series of revolutions stemming from everyone—and soon, everything—being constantly connected. As an added benefit, attendees will receive a copy of her newest eBook, Innovation through Mobile, that outlays five mobile innovation strategies and brand examples.

Christina “CK” Kerley drives today’s executives to rethink, reimagine and reinvent their marketing. Thriving on change, for 20 years CK has steered B2B and B2C companies through a series of stunning revolutions—spanning digital technology, social media, mobile marketing and ubiquitous computing (aka “The Internet of Things”). With her vibrant speeches, seminal papers, executive trainings and innovation clinics, CK ignites the “aha!” moments that drive business transformation.

Possessing a top-tier portfolio of business audiences across the U.S., Europe, and the Asia-Pacific region, she has presented to—and left deep impressions on—business leaders at the United Nations, Microsoft, Johnson & Johnson, Neutrogena, Cisco, Sun Microsystems, and highly acclaimed universities, including Stanford, Northwestern and Rutgers. Her strategic projects boast an equally impressive lineup of leaders, and she is frequently cited in the media and business books. Based in New York City, CK is surely one of the most dynamic thought leaders and business muses of our time. For all things CK, please visit www.allthingsCK.com.


Networking Lunch


When: April 9, 2013 from 9:00 am to 1:00 pm

Where: Sheraton’s Harbor Inn, 500 Harbor Blvd., Weehawken, NJ