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Advertising and Promotions Law

Keeping Trademarks, Copyrights, Ads Legal

Copyrights, trademarks, advertising – they’re the marketer’s stock in trade. But marketers aren’t lawyers, and they run the risk of not protecting their IP fully, or crossing the line on what they can do in promoting a product.

Fortunately, Anthony Verna, a leading trademark, copyright, and intellectual property lawyer in New York and New Jersey, has agreed to share his expertise with us on February 11.

Even old hands at intellectual property will learn something new. Do you know about the four types of word marks – Fanciful, Arbitrary, Suggestive, and Descriptive? Anthony does, and can explain why you should choose one over the other.  Do you want to use the name of a real celebrity for your new Web domain (www.celebname.net)? Anthony has some advice for you. Is your advertising at risk of being found deceptive by the FTC? Anthony will offer some guidelines for avoiding an expensive suit.

Whatever your chosen media – print, telemarketing, digital – Anthony Verma has insights on ensuring that your trademarks, copyrights, and other IP deliver results without transgressing the law. Be sure to attend!

About our speaker

Anthony M. Verna III, Esq., a Rutgers Law School-Camden graduate, is a member of Kravitz & Verna PLLC in New York City. The firm’s focus is in Intellectual Property and Advertising Law since 2010. Anthony M. Verna III is a member of the NY and NJ bars. He started his own practice in trademark, copyright and entertainment law in New York City after working as an intellectual property associate at the National IP Rights Center outside Philadelphia. The practice currently has a clientele as varied as the phrase “trademark, copyright and advertising law” suggests. Anthony Verna’s paper, “WWW.WhatsInA.Name,” about celebrities, whose names were used as Internet domain names, was published by the Seton Hall Journal of Sports and Entertainment Law in December, 2004, and he has taught CLE classes in many different environments.

DATE: February, 11th

TIME: 6-8 pm

LOCATION:
Radisson Piscataway
21 Kingsbridge Road
Piscataway, NJ 08854

ADVANCE REGISTRATION (before Feb 8)
$45 member
$65 non-member
$35 student (with valid ID)

LAST MINUTE (after Feb 8 if space allows)
$65 regardless of membership status

Includes dinner. Cash bar available.

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