Become a World-Class Marketing Organization, Inside and Out

Speaker: Jason Cordova, Director, Strategic Marketing, GE

When: April 6, 2010 from 6:00 to 9:00pm

Where: Ramada Somerset, 60 Cottontail Lane, Somerset, NJ
 

 

Register by March 31, 2010 and get the advanced registration price of:

Members: $45
Non-members: $60
Students: $25

After March 31 or at the door prices are:

Members: $50
Non-members: $70
Students: $25

Register Here

The growing complexity facing B2B marketers – increasing competition, better informed customers, economic challenges – means capturing customer insights and using those insights to build relevant, credible and actionable value propositions are increasingly important to the success of B2B companies.

 

Some of the areas Cordova will discuss include:

• What the added complexities are and how they are affecting B2B marketing
• How GE approaches the go-to-market process
• How to leverage research to capture customer insights
• How to put those value propositions into action

And if you have a specific question or need, please let us know at programs@bma-nj.org ahead of time and Jason will be sure to address it!

 

Register Here

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