Breathing New Life Into Your Business with Jeff Hayzlett

Kodak’s Jeff Hayzlett will share his perspectives on succeeding in the digital age.

Speaker: Jeffrey Hayzlett, chief marketing officer, Eastman Kodak

Date: Tuesday, May 11, 2010 (6:00pm – 9:00pm)

Location: Wilshire Grand, 350 Pleasant Valley Way, West Orange, N.J. (973) 731-7007

Register by April 30, 2010 and get the advanced registration price:

Members: $45
Non-Members: $60
Students: $25


After May 1, 2010 or at the door prices are:

Members: $55
Non-Members: $70
Students: $25

Register Today

Smartphones. PDAs. Email. Social media. It seems everyday there’s a new digital gadget or communication form being introduced. Keeping up can be difficult. But keep up we must.

Join us for an insightful evening with Jeffrey Hayzlett, chief marketing officer, Eastman Kodak, who will share his perspectives on what it takes to succeed in the digital age. Hayzlett also will offer his take on how companies can utilize marketing – particularly social media – to build closer relationships with customers, build their brand, create innovative products, and deliver tangible returns from their marketing investment.

Attendees will hear how Kodak is utilizing social media and other tools to transform itself; how to multiply the impact of marketing programs by utilizing other people’s money, and how to structure and focus marketing organizations to generate maximum impact.

And if you have a specific question or need, please let us know programs@bma-nj.org and it will surely be addressed!

Want to see some footage of Jeff speaking, or his behind-the-scenes at Celebrity Apprentice?  Go to our Video page on Jeff Hayzlett.

Register Today

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