Creating a Social Business for B2B Companies

Social media has transformed the business rules for industries from travel to media to retail. But this is only the beginning. Customers are now armed with information to an unprecedented degree, and they freely share their experiences and recommendations online. Businesses need to join these conversations or risk being rolled by them. The good news is that social businesses can vastly expand their marketing reach by empowering customers and employees to speak for them.

This presentation focuses on what makes companies great in the era of “information at your fingertips.” You’ll learn how socially engaged businesses achieve competitive advantage through superior customer service and create brand ambassadors who spread the word about their unique value.

Paul Gillin is a writer, speaker and online marketing consultant, specializing in helping business-to-business marketers use social media and quality content to reach customers. His books include The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (co-authored with wife Dana in 2010) and Social Marketing to the Business Customer (co-authored with Eric Schwartzman, January, 2011). Paul is a veteran technology journalist with more than 25 years of editorial leadership experience.

Speaker: Paul Gillin, Social Media and Marketing Consultant

When:  November 9, 2011 from 5:30 pm – 8:30 pm

Where:  Wilshire Grand Hotel, 350 Pleasant Valley Way, West Orange, NJ

Advance Registration:

Must complete by Sunday 11/6 midnight for rates of  $45 BMA-NJ Members* / $65 Non-Members / $25 students

At the door**: $75 regardless of member status.

After advance registration closes, please contact Nancy at 973-714-2635 to confirm is space is available.

Register Now

Admission to this event includes a complimentary copy of Paul’s latest book “Social Marketing to the Business Customer”

* View our policies page regarding registration and refund policies.