Deep content marketing … another tool in the tool box of today’s B2B marketer. But what is it and how can we use it to improve our bottom line?

Deep content marketing encompasses the strategy of placing online ads deep within the websites of third parties. The idea is to specifically target pages directly relating to your own products or services.

In 2007, National Starch/Corn Products, the leading supplier of innovative food ingredients, successfully ventured into the world of deep content marketing. Avoiding the home pages of third-party websites, they placed ads on pages deep within the sites, on pages matching their own goals and initiatives. The result … impressive numbers of click-throughs and content downloads.

Want to learn more? Then join BMA-NJ as Marc Green, senior manager of marketing communications for National Starch/Corn Products, when he shares their deep content marketing strategy, results and key learnings. Marc Green also is a former chairman of BMA National and continues to serve on its board of directors. In 2011, B2B magazine named Marc Green as one of the country’s top 25 digital marketers: “b2b marketers who are doing exceptional interactive work.”

Speaker:  Marc Green, senior manager, marketing communications, National Starch/Corn Products

When:       Feb. 21, 2012 from 5:30 pm – 8:30 pm

Where:      Wilshire Grand Hotel, 350 Pleasant Valley Way, West Orange, NJ

Cost:          Advanced Registration*: $45 members / $65 nonmembers / $25 students

Registration* after Feb. 16 or at the door (regardless of membership status) $75

Advanced registration for this event closes at 5:00 pm on Thursday, Feb. 16.