Developing Content for Increasingly Complex Channels

Paul Kaiser

Paul Kaiser, Digital Strategist

Social channels, Mobile, the Web – Which is the best choice?
According to a 2012 Google study, 90 percent of all media interactions today are screen-based, the new-age consumer occupies an increasingly complex digital world, gathering information online, through a mobile device and watching TV – often all at the same time. Understanding consumer usage of each digital channel screen and how to relay the message will be the key to creating valuable content that resonates.

  • Adaptation of multi-channel strategies
  • Choosing which channel is best for your business
  • How do I begin?

About Paul Kaiser

Paul Kaiser is a 12-year veteran of digital and multichannel marketing in the pharmaceutical arena. He advises businesses, organizations, marketing teams and individuals on the best practices in the digital arena, including; social, mobile, search, multi-channel engagement, strategy and planning. Paul lives and breathes digital all day but when the time is right he enjoys being a fine wine connoisseur – making his own wine twice a year.

Paul has developed marketing strategies for multimillion campaigns and has a great perspective within healthcare, as he has worked on the agency side as well as the client side of business. His career has included working with large ad agencies such as, some IPG companies and InVentiv Health. And more recently he has worked as a digital consultant for Novartis and Shire.

Paul’s expertise in social marketing and multichannel has won him accolades and awards at Novartis for consumer campaigns within the oncology division. Working with high-profile spokespeople on his brands, Paul has had the chance to work with legends such as Kareem Abdul-Jabbar, and with campaigns involving Adam Levine.

Paul is involved with many pharmaceutical associations, digital groups online and attends digital conferences around the country. If you want to follow Paul online, visit DigitalIntervention.com to choose your social platform of choice.

Reach Paul Now
Twitter: @onlinevision

Tuesday, March 18th, from 5:30 pm – 8:00 pm

5:30-6:00 Networking/Reception
6:00-7:00 Dinner and Dessert
7:00-8:00 Presentation and Questions
Cash Bar Available

Hanover Marriott
1401 Rt 10 East
Whippany, NJ

$45 members / $65 nonmembers / $25 students
At door (regardless of membership status) $75

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