Online Lead Generation: What’s Working Now

Your online marketing – web site, e-mail, social media, tweets – could be doing better. On October 9 Andrew Gaffney will tell you how.

Andrew is editor of the weekly DemandGen Report, a trusted source of advice for over 25,000 sales and marketing managers nationwide on driving leads into their sales pipelines. At the BMA-NJ October meeting he’ll share the latest trends and techniques for maximizing the results of online campaigns. You’ll learn about

  • Research results on new key performance indicators (KPIs) for measuring marketing effectiveness
  • How social media are influencing and amplifying digital marketing
  • The shift in industry preferences toward content offers

If you want to improve your online marketing campaign’s performance, this is your chance to learn from an expert.

Admission includes network, presentation, dinner. Cash bar available.

About Our Speaker
As Editor of DemandGen Report, Andrew Gaffney keeps sales and marketing professionals on top of best practices and lessons learned in online marketing. He recently launched Content4Demand, a company which helps build custom content to generate and nurture leads.

DATE: October 9th

TIME: 6-8 pm

Wilshire Grand
350 Pleasant Valley Way
West Orange, NJ 07052

$45 member
$65 non-member
$35 student (with valid ID)

LAST MINUTE (after October 5 if space allows)
$65 regardless of membership status

Includes dinner. Cash bar available.


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