...And 50,000,000 People Heard You Sucked (Tales of Customer Service in a Social Media Enabled World)
Speaker: Peter Shankman
When: March 9, 2010 from 6:00 to 9:00pm
We have more technology than ever before. We can reach more people than ever before, in shorter amounts of time. But that doesn’t mean we should do it! You can have all the tools in the world—it doesn’t mean you know what to do with them!
When Help a Reporter launched in March 2008, it quickly became one of the most successful word of mouth programs ever, attracting more than 100,000 current members without spending one penny on advertising.
The beauty of social and viral technology is that it allows us to reach many, many people in nanoseconds. The danger of it? The exact same thing.
Peter Shankman will discuss social networking, viral marketing and all the “fun ways” to use them—and perhaps most important why sometimes not using any of them is your best bet.
Peter will show you how marketers, businesses, publicists, and everyday humans are:
• Using social media (or a facet thereof) to spearhead new marketing campaigns and initiatives
• Realizing that just because it exists, doesn’t mean you have to use it
• Getting smarter about social networking every day
• Learning that it’s not about making something “viral,” but about making something “good”
An entrepreneur, author, speaker, and eternal connector, Peter Shankman is recognized worldwide for radically new ways of thinking about Social Media, PR, marketing, advertising, creativity, and customer service. We are pleased to welcome Peter back to the BMA stage. His past events have been some of the most highly regarded and talked about in BMA-NJ history. Join us for what promises to be an entertaining and energetic event. We think you’ll agree his enthusiasm is truly contagious!
Members: $45 if registered by 2/28/10. Afterwards $50
Non-members:$60 if registered by 2/28/10. Afterwards $70
Students: $25
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