The way we shop has changed and marketing strategies are simply not keeping pace. Whether we’re shopping for concert tickets or a new supplier for our business, the Internet has changed how and what we decide to buy.

Today we’re all digital explorers, seeking out online ratings, social media-based peer reviews, videos, and in-depth product details as we move down the path to purchase. Marketing has evolved and modern marketing strategies have to evolve with the changing shape of shopping.

At Google, they call this online decision-making moment the Zero Moment of Truth – or simply ZMOT – based on a powerful new eBook, “Winning the Zero Moment of Truth,” by Jim Lecinski, Google’s Managing Director of US Sales & Service and Chief ZMOT Evangelist.

If you’re a marketer, a CEO, a sales rep, or an aspiring entrepreneur, this presentation on marketing strategies and the ZMOT will help you understand this shift in the marketing landscape and show you the strategies it takes to win.

Download the Free E-book Here!