Improving Connections, Building Business

Speaker: Dale Durrett, Director of Sales, Eastern Region for LinkedIn

When: January 12, 2010 from 6:00 to 9:00pm

Where: The Wilshire Grand, 350 Pleasant Valley Way, West Orange, N.J. (http://www.thewilshiregrandhotel.com/)

On a daily basis, rising global competition, increased transparency and access to information, and marketing through social media are changing the B2B marketing landscape. So how can B2B marketers keep pace and take full advantage of the opportunities they present?

Harnessing the power of social media sites such as LinkedIn is one great way to start. And through the use of case studies, Dale Durrett will be showing us how to better position ourselves to collaborate and compete on a global scale by:

•    Matching social media opportunities with our business needs
•    Using our most important assets – our employees – in our efforts
•    Taking advantage of LinkedIn’s features such as banners and polls
•    Building a strong profile for ourselves and our businesses to build our brands
•    Gathering competitive information and making smarter hiring decisions
•    Locating experts
•    Delivering more targeted and relevant advertising and marketing experiences

And if you have a specific question you'd like Dale to answer, please let us know by January 10th and we will be sure to address it!

Register by Dec. 31, 2009

Members: $45

Non-members: $60

Students: $25

After Dec. 31 or at-the-door prices

Members: $55

Non-members: $70

Students: $25

Register Here

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