Winning Superbowls, Winning Customers: What B2B Marketers Can Learn from a Superbowl Champion

Speaker: Brad Benson, former NY Giant and owner of Brad Benson Auto Group
Date: November 10, 2009 (6:00 pm - 9:00pm)
Location: Pines Manor, 2085 Route 27 (Lincoln Highway), Edison, N.J http://www.pinesmanor.com

Members: $50
Non-members: $65
Students: $25

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After 10 years as a N.Y. Giants offensive lineman and a 1986 Super Bowl win, Benson has grown his N.J.-based Hyundai dealership to takeover the No. 2 spot, out of 800 total dealers across the United States. Benson’s irreverent marketing style has created a cult following among customers and potential customers and has reached one of the most challenging markets.

“People typically make the decision to buy and actually purchase a car within 48 hours,” Benson said. “It means staying focused and not giving the store away, even with long-term customers.” Also helpful, has been the process-oriented nature of his dealership and principles he’s leverage from his years of playing sports.

Benson will share his secrets to success at the BMA-NJ November meeting. The meeting will be held Nov. 10, 2009, at the Pines Manor, 2085 Route 27 (Lincoln Highway), Edison, N.J., beginning at 6:00 p.m.

Register Here

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