| Integrated Program |
Division 1: Total Communications Program
Includes all elements of an integrated B-to-B marketing program (ads, graphics, mail, literature, premiums, CD/DVD, URL, publicity, etc.) |
| |
| Space Advertising |
Division 2: Advertising Campaign
Series of two or more different fractional, full-page, or spread ads appearing in business or professional publications and created to support a single communications program |
| Division 3: Single Fractional Ad, B&W or Color |
| Division 4: Single Full Page Ad, B&W or Color |
| Division 5: Single Spread Ad, Full or Fractional, B&W or Color |
|
| |
| Direct Marketing |
| Division 6: Single Printed Mail Piece |
| Division 7: Campaign with Multiple Mailings of Printed Pieces |
Division 8: Mailings with Gifts, under $25
Single or Multiple Mailings that include Gifts, Incentives or Objects valued under $25 per item, including packaging costs |
Division 9: Mailings with Gifts, over $25
Single or Multiple Mailings that include Gifts, Incentives or Objects valued over $25 per item, including packaging costs |
Division 10: Single or Multiple Promotional E-mails
E-mail promotions designed to elicit response or drive traffic to a web site; submit printout and summary of traffic generated |
|
| Promotional Materials |
| Division 11: Capability and/or Facilities Brochure, up to 6 pages |
The Lew Kraut Award
Division 12: Capability and/or Facilities Brochure, 8 pages or more |
| Division 13: Product Booklet, Brochure or Bulletin, up to 6 pages |
| Division 14: Product Booklet, Brochure or Bulletin, 8 pages or more |
Division 15: Special Event Promotion, Single or Multiple Pieces
Includes all single or multiple printed pieces, premiums, publicity, etc., to promote a single event |
| Division 16: Poster or Calendar |
| Division 17: Dealer or Distributor Materials, Single or Multiple Pieces |
| Division 18: Magazine or Other Publication Media Kit |
| |
| Corporate Identity Program |
Division 19: Complete Corporate Identity Program
Includes any elements that ensure uniformity of all corporate communications |
| |
| Annual Reports |
| Division 20: Annual Report to Stockholders and the Financial Community |
|
| Company Periodicals |
Division 21: Internal or External Newsletter or Magazine
Up to six issues may be submitted |
Division 22: E-Newsletter
On-line publication, e-mailed or based on web site; submit printout(s) |
| |
Web-Based and Interactive |
| Either producer or marketer may enter. Submit material as produced and/or distributed (PC version) along with hard copy and supporting material. |
Division 23: Interactive or Free-Running Media
Interactive media where user must interact with the keyboard, or free-running media where no keyboard interaction is necessary. |
Division 24: Web-Based Advertising (Keywords, Banners, etc.)
Ad(s) designed to generate click-throughs from Web pages or search result listings. Submit printout plus summary of traffic generated |
Division 25: Web Sites
Any Web site created either for your company or for a client. The URL and printouts of at least five sample screens including the home page must be submitted. Also include any special requirements such as Shockwave, frames, passwords or other special instructions for accessing the Web site. |
Division 26: Webinars and Webcasts
Any Webcast or Webinar designed to education a target audience or announce company or product news. Submit URL and printouts of at least three sample screens, including entry page. Include any special requirements as in Web Sites above. |
Division 27: Web-Based Catalog or Product Specifier
Any online facility that allows customers to select and/or order products or services. Submit URL, materials, and special requirements as in Web Sites above. |
|
| Video Production |
Division 28: Product Sales or Corporate Promotional Film
Submit on standard CD or DVD |
| |
| Agency Promotion Materials |
| Materials used by agencies or marketing communications firms to promote their services. Entries may include advertising, direct mail, literature, premiums, etc. |
| Division 29: Total Agency Promotion Campaign |
| Division 30: Any Single Agency Promotional Piece |
| |
| Public Relations |
Division 31: Public Relations Campaign
Coordinated public relations/product publicity campaign including at least three elements, e.g. feature or technical articles, new product or literature announcements, press kits, application stories, press tours or editors’ days, pre-and post trade show or event promotions, audio-visual press release. Submit materials and results (clips, number of editor visits, etc.) |
Division 32: Feature Articles
Submit three copies as published |
|
| Exhibits/Trade Shows |
| Submit a floor plan with one or more 8” x 10” color photos of the exhibit to show how it fulfilled its mission. |
| Division 33: Trade Show Exhibits 100 sq. ft. |
| Division 34: Trade Show Exhibits 200-400 sq. ft. |
| Division 35: Trade Show Exhibits more than 400 sq. ft. |
Division 36: Show-Related Promotions
Mail, e-mail, PR, and other promotions or campaigns designed to build booth traffic, attract attendee or media attention, etc. |
| |
