Impact Awards Divisions
There are 40 divisions to choose from, covering all types of marketing and communications efforts.
Integrated Program
Includes all elements of an integrated B-to-B marketing program that promotes overall corporate brand, specific business unit, or specific product line. Entry must include at least three of the following elements: advertisements/campaigns, graphics, direct marketing, literature, premiums, CD/DVD, URL, publicity, trade show, etc. If any of these elements are also entered in another division, you must supply a separate set of materials for that division.
Space Advertising
Series of two or more different fractional, full-page, or spread ads appearing in business or professional publications and created to support a single communications program.
Fractional ad appearing in business or professional publications created to generate a specific response (e.g. request catalog, white paper, product sample, or visit specific product website section). Entry must be submitted with appropriate objectives and metrics (e.g. number of leads, sales calls, website traffic, etc.).
Direct Marketing
Single or Multiple Mailings that include Gifts, Incentives or Objects valued under $25 per item, including packaging costs
Single or Multiple Mailings that include Gifts, Incentives or Objects valued over $25 per item, including packaging costs
E-mail promotions designed to elicit response or drive traffic to a web site; submit printout and summary of response or traffic generated
Promotional Materials
The Lew Kraut Award
Division 13: Product
Bo
oklet, Brochure or Bulletin, up to six pages
Division 14: Product
Bo
oklet, Brochure or Bulletin, eight pages or more
Includes all single or multiple printed pieces, premiums, publicity, etc., to promote a single event
Includes two-page or four-page technical datasheets or sell sheets B&W, 2-color or 4-color. Entries will be judged on clarity of presentation, comprehensiveness of data, and general layout/design.
Includes formats other than those of Div. 11 through 16 (e.g. slim-jims, pocket folders, etc.).
Corporate Identity Program
Includes any elements that ensure uniformity of all corporate communications, e.g. corporate style manual, new logo, letterhead design, signage, business cards, etc.
Annual Reports
Company Periodicals
Up to six issues may be submitted
On-line publication e-mailed or posted on web site; submit printout(s) of up to six issues
Web-Based Advertising and Web Sites
Either producer or marketer may enter. Submit material as produced and/or distributed (PC version) along with hard copy or URLs and supporting material.
Ad(s) designed to generate website traffic. Submit printout, URL, or on disc plus summary of number of impressions and click through rates
Ad(s) designed to generate website. Submit printout, URL, or on disc plus summary of number of impressions and click through rates
Keyword purchased Search Engine listings designed to generate website traffic. Submit key phrases targeted, leads generated, and average cost/lead.
Any Web site created by a company or by an agency for a corporate client. The URL and printouts of at least five sample screens including the home page must be submitted. Also include any special requirements such as Shockwave, frames, passwords or other special instructions for accessing the Web site.
Any Web site created for your Advertising/MarComm agency to promote your services. The URL and printouts of at least five sample screens including the home page must be submitted. Also include any special requirements such as Shockwave, frames, passwords or other special instructions for accessing the Web site.
Any website’s ecommerce section that allows customers to select and/or order products or services. Submit URL, materials, and special requirements as in Divisions 28 & 29 above.
Any Webcast or Webinar designed to educate a target audience or announce company or product news. Submit URL and printouts of at least three sample screens, including entry page. Include any special requirements as in Divisions 28 & 29 above.
Video Production
Submit on standard CD or DVD
Agency Promotion Materials
Materials used by agencies or marketing communications firms to promote their services. Entries may include advertising, direct mail, literature, premiums, etc.
Public Relations
Coordinated public relations/product publicity campaign including at least three elements, e.g. feature or technical articles, new product or literature announcements, press kits, application stories, press tours or editors’ days, pre-and post-trade show or event promotions, audio-visual press release. Submit materials and results (clips, number of editor visits, etc.)
Submit three copies as published
Exhibits/Trade Shows
Submit a floor plan with one or more 8” x 10” color photos of the exhibit to show how it fulfilled its mission.
Mail, e-mail, PR, and other promotions or campaigns designed to build booth traffic, attract attendee or media attention, etc.