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	<title>Stay up to date with RSS feeds </title>
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	<pubDate>Mon, 31 Aug 2009 11:51:00 GMT</pubDate>
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			<title>A Direct Marketers Secret Weapon for Buidling a Large and Profitable Opt-in List: The Internet Loss Leader Strategy</title>
			<link>http://www.bma-nj.org/white_papers/a_direct_marketers_secret_weapon_for_buidling_a_large_and_profitable_optin_list_the_internet_loss_leader_strategy.aspx</link>
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			<itunes:keywords>loss leader, direct marketing, email</itunes:keywords>
			<itunes:subtitle>White Paper</itunes:subtitle>
			<itunes:summary>A white paper on how to build your opt-in list and still be profitable.  Written by Bob Bly.</itunes:summary>
			<description>  <![CDATA[ <div style="MARGIN-LEFT:10px;" class="articlebody">A white paper on how to build your opt-in list and still be profitable.  Written by Bob Bly.&nbsp;<a href='/white_papers/a_direct_marketers_secret_weapon_for_buidling_a_large_and_profitable_optin_list_the_internet_loss_leader_strategy.aspx' title='A Direct Marketer's Secret Weapon for Buidling a Large and Profitable Opt-in List: The "Internet Loss Leader" Strategy' class="articleLink">Read more.</a></div>]]></description>
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