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- Gil Videau, GVI – Executive Recruiting

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- Scott Hoyt, Owner Digital Graphics Executive Recruiting

For information on posting positions, CLICK HERE or contact BMA-NJ CareerLink Chairperson Lisa Arguello, E-mail: careerlink@bma-nj.org

Temporary and Part-Time Positions Available

Part-Time PR Consultant for SCORE Bergen

Part-Time Freelance Public Relations Consultant needed for SCORE, a volunteer organization providing free business counseling to new and established businesses. Although a volunteer organization, selected candidate will be offered compensation commensurate with qualifications. Prefers candidates to be local to Bergen County.

Work to include:

1. Attract new clients seeking to establish a new business. Either in the feasibility phase or startup phase.
2. Attract clients already in business that may be looking for help with expanding their business or solving a business problem.
3. Attract prospective counselors, especially women and minorities.
4. Publicize our workshops to attract attendees.
5. Promote our SCORE chapter through placement of “Ask SCORE” articles available through our national organization and other newsworthy articles coming from national.
6. Publicize our participation in outreach activities such as chamber-of-commerce presentations, minority events, SBDC events.
7. Promote the general awareness of SCORE Bergen including yearly recap of our services; newly elected officers; and other newsworthy items.
8. Set up and maintain presence on social networking sites.
9. Attract prospective counselors, especially women and minorities.

Contact:
Lew Marchiona
Chapter Vice Chair
SCORE Bergen
lewm@optonline.net
Cell: 201-960-2643
www.scorebergen.org
Posted 4/11

Director, Portfolio Marketing

About 1SYNC

1SYNC, a subsidiary of GS1 US, Inc., is dedicated to the development and implementation of standards-based, global supply chain solutions through product data management. 1SYNC offers its subscribers’ access to the Global Data Synchronization Network (“GDSN”), a network that connects participating Data Pools around the world for the purpose of enabling trading partners to exchange accurate, GS1 System standards-compliant data. Our customers include: Coca-Cola, Colgate Palmolive, Gillette, Hormel Foods, Johnson & Johnson, Kraft, Kroger, Lowe’s, Nestle, Paramount, PepsiCo, Procter & Gamble, Sara Lee, SUPERVALU, Unilever, Wal-Mart, Wakefern Food Corporation, and Wegmans Food Markets.

SUMMARY

The Director, Portfolio Marketing is responsible for synthesizing market insights and individual customer problems to create positioning and value propositions that emphasize the strengths and relevance of the 1SYNC portfolio of business solutions, including tools, services, and strategic partnerships. Creates and deploys a portfolio marketing strategy that reinforces current customer loyalty while presenting a compelling message to prospective customers and target markets. Fosters continuous collaboration with customer-facing teams, industry groups, 1SYNC customers, and product management. Establishes best methods for gathering and evaluating insights through all customer interaction. Educates organization about building brand strength through disciplined execution of the marketing strategy.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned

PRIMARY RESPONSIBLITIES

Marketing strategy and brand owner. Develops and executes marketing strategies, including marketing plans, launch plans, and communications plans, for 1SYNC portfolio (technology, services, partnerships) that drive implementation, increase membership and address market needs in key verticals.
Continually evaluates branding, messaging, collateral, and value proposition to ensure maximum ROI and ease of selling from our marketing strategy.
Employs proven methodologies and supplemental resources to analyze and segment the market, establish targets, and provide actionable intelligence to the organization.
Engages with and supports target market segments for the 1SYNC portfolio; acquires and cultivates subject matter expertise regarding key vertical(s); incorporates market feedback into strategy and messaging.
Monitors industry trends, emerging technologies, and market changes to position 1SYNC as the leader in Product Data Management for the future needs of our customers.
Builds strategic alliances with industry advisors to ensure 1SYNC “hits the radar” of those companies sourcing the best Product Data Management solutions.

Supports Channel Marketing to ensure consistent execution of the strategy, including effective use of events, web presence, social media, industry groups, and trade publications for maximum exposure and thought leadership.

Pragmatic Functions: Positioning, Buying Process, Buyer Personas, User Personas, Marketing Plan, Customer Acquisition, Customer Retention, Program Effectiveness
SUPERVISORY RESPONSIBILITIES

TBD

EDUCATION and/or EXPERIENCE

Bachelor’s degree required. MBA preferred.
5-10 years related experience; strong product marketing expertise.

OTHER SKILLS AND ABILITIES

Extensive marketing background.
Technology marketing is essential.
Strong communication and project management skills required.
Product marketing/product management required.
Experience marketing services and partnerships preferred.
Pragmatic Marketing Certification a plus.
Proven track record for designing and implementing complex, effective marketing strategies and campaigns.
Strong influencing skills required for interaction with customers and for directing internal support of customers.
Proven strategic planning orientation.
Affinity toward financial results from marketing

LOCATION:

Position may reside in Chicago, Illinois or Princeton, NJ.

TRAVEL REQUIREMENTS:

20-30% travel

Interested candidates should send an MSWord version of their resume to rpelaia@gs1us.org

8/2011

Marketing Communications Specialist – Specialty Foams – Saddle Brook, NJ

Key Responsibilities and Accountabilities:

Collaborate closely with product management to deliver compelling, customer-centric collateral to support aggressive growth plans and strategies.
Manage contracted agency relationships to ensure high quality and cost-effective services that meet required schedules.
Partner with marketing and sales personnel around the world to develop and maintain the consistent global messaging, product positioning, and presentation of Specialty Foam products and services.
Facilitate the development of comprehensive, integrated marketing communications plans for product launches and campaigns.
Drive effective marketing communication campaigns, including but not limited to, direct mail, e-marketing, trade shows and events, media advertisements, and promotions.
Track, analyze and report results of marketing campaigns and make recommendations for future improvements.
Spearhead lead generation plans with targets, measures, and objectives.
Act as key liaison with customer service and sales to provide prompt answers to requests for information on products and services.
Support team of senior management with communications activities and other tasks as needed.
Supervisor: Director of Global Marketing, Specialty Foams

Qualifications:
Four-year degree required. Degree in Marketing, Business, Communication, Journalism, or comparable discipline preferred.
2+ years in marketing or marketing communication roles.
Excellent verbal, written, and presentation skills essential.
Demonstrated ability to articulate the benefits of a product and service offerings in a manner that is appropriate for both technical and non-technical audiences.
Strong proficiency with office productivity applications (Microsoft PowerPoint, Excel, Visio, Word, Adobe Forms).
Superior organizational skills required.
Email resumes to: becky.nogueira@sealedair.com.

6/2011

Manager, Integrated Marketing Communications – AA / Caribbean
Support the development and implementation of integrated communications programs for the African American and Caribbean consumer segments. Programs need to be based on strong consumer insights and solid go-to-market strategies for each of these segments. The goal is to drive new customer acquisition and existing customer usage across the US. Responsible for executing go-to-market plans for these businesses inclusive of all advertising/creative communications, media/contact plans & execution in market, PR integration, online/mobile, retail execution and sponsorship/grassroots.
Develop and execute 360 quarterly & annual go-to-market communications plans for these segments (based on objectives & target profile needs of product team)
Coordinate with the General Market segment, and other marcom teams in support of other consumer segments, CRM team, Key Account Marketing, Retail Marketing, PR and Digital teams to ensure all go-to-market plans are developed and implemented with a 360 approach
Collaborate with agency teams associated with these segments
Work closely and collaboratively pre, during and post with product and field organizations to insure plans deliver on business objectives, consumer segment insights and new services
Deliver on new product communications plans (segment specific)
Fully develop messaging and contact touch point plans inclusive of creative development, strategy design, media and grassroots strategy/execution, ethnic retail distribution; strong experience in multi-media; digital and mobile marketing expertise critical

Qualifications

University degree (MBA preferred)
6-10 years experience in integrated marketing/advertising communications, alliance development, in a multi-language/multi-cultural environment preferred
Knowledge/expertise with the African American consumer segment a must
Strong, proven leadership skills, managing direct and indirect cross functional teams; ability to motivate and drive results across a large indirect sphere of influence
Consumer Marketing experience desired (product and marketing communications, and P&L management)
Ability to analyze data; ability to understand an analysis and its implications; ability to determine various methods to analyze data; ability to translate into viable initiatives
Ability to develop and execute 360 marketing plans at a local & customized level – understand consumer insights, develop consumer messaging/creative, develop and execute contact plans (media, grassroots, pos, etc.)
Ability to manage and direct agency partners resulting in the delivery of successful business results. Must proactively manage multi-agency partners in order to deliver the required marketing that will assist in driving the business. Includes management of multiple agencies across similar initiatives
Ability to assess creative strategies and execute at a localized level – inclusive of ethnic media/advertising, integrated sponsorships, community events, association/affinity programs and street marketing/non-traditional tactics (high ethnic and geographic expertise)
Ability to develop and execute marketing strategy and tactics within push/pull environment to drive send/receive program opportunities across borders/securing of agent funding sell in strategies and plans
Comprehensive compensation package including salary to 90K, relocation to Denver or NJ and great benefit package.

Sue Kunimune
Bilingual Executive Recruiter
Integrated Marketing and Multicultural Expertise
Kunimune & Associates, Executive Search LLC
Email: sue@kunisearch.com
Phone: 303 795-0209
Mobile: 720 320-9570

http://www.kunisearch.com

http://www.kunisearchcareers.com

http://www.linkedin.com/in/kunisearch

Posted 4/11

Social & Digital Media Marketing Manager

Greater Denver, Colo.-area is looking for manager to handle social and digital media. Responsibilities include:
Work collaboratively with creative teams to design and produce landing pages, microsites, and social media campaigns including copy development (including Facebook, Twitter, Four Square, MyTown, et al)
Managing communications to reseller channel partners and enterprise field reps. This includes setting the strategy and social media plan for various sales portal websites. Managing our social media roadmap; sending regular blogs updates, and training the broader organization on developing trends and best practices in the social and digital media space.
Managing strategy and execution for multi-site events run by ProfitStreams and/or in conjunction with key channel partners, virtual events, and online seminars.
Be able to rapidly digest information across a wide variety of issues/topics for the purpose of integration into client campaigns.
Inspire and foster conversations within audience communities and amongs the ProfitStreams team, to increase traffic and measurably boost engagement of target audience.
Utilize Google Analytics to provide weekly and monthly analyses of social media impact.
Collaborate with clients and internal team members to develop clear business and measurement objectives for each social media initiative.
Work to determine creative optimizations for online media campaigns, strategic improvements for client’s websites as well as understanding social buzz surrounding the client’s issue or brand, as well for ProfitStreams and GuestTrails web properties.
Manage communications and develop strategies for client campaigns on Facebook, Twitter, as well as leveraging digital tools such as YouTube, SlideShare, etc.
Work closely with Marketing, Channel and Product managers to raise awareness of issues and opportunities, helping to engage our reseller and end-use customers.
Navigate and excel in social marketing through innovative ideation, strategy development, flawless execution and thoughtful measurement
Accountable for social media content and strategy across and beyond ProfitStreams/GuestTrails.
Manage digital and social media acquisition and retention marketing initiatives from ideation stage through launch to drive client growth regarding social media in a highly collaborative environment.
Strategize and execute social media and digital branding efforts from concept to execution in partnership with VP Marketing and Director of Creative Services and the Marketing team.

Required skills:
Strong background in developing messaging and marketing programs B2B and B2C.
Superior graphic, written and verbal communications skills required.
Specific experience in social media and digital asset management required.
Strategic thinker, excellent writer, creative social media marketer and team player
Proven track record in online community and social media
Strong project management and interpersonal skills
2-3 years experience in data or marketing analytics. Solid understanding of the internet marketing business and metrics
Contact Sue Kunimune for more information or visit: http://www.profitstreams.com

4/2011

Marketing Coordinator

Hospital in Central NJ is looking for a Marketing Coordinator. Database management and list management experience is required. Must also have Excel experience and experience producing monthly charts and graphs for analysis. Individual will also work with physician practices in helping them develop their marketing materials. They will work with production vendor and graphic designers, managing changes and edits to copy.

For further information – please contact:

Linda Forrest
Allen Thomas Associates, Inc.
Shrewsbury, NJ 07702
Phone: (732)-542-1011 ext.15
Email: linda@allenthomas.com

2/2011