These seven steps will help your next New Jersey office move go a little more smoothly. Moving a business is more complicated than a personal move because you have clients to consider. Clients are the financial backing of your business, and you want to make sure you don’t lose clients while making a move, but use this opportunity to attract more. Once you’ve called around to moving companies in NJ and found a commercial mover, here are seven more steps that will help you transition into your new commercial space.
Step One (Before The Move): Update Promotional Materials
With you address changing, your old materials will be obsolete. Anything with your address on it should be updated. To find you, your clients need a current address. You are likely to lose sales when clients have to drive around town because you are no longer where you were.
- Business Cards
- Stationery
- Website
- Social Media
- Business Stamps
Step Two (Before The Move): Making Sure New Space is Ready To Receive
The painting, flooring, lighting, plumbing, air unit, heater, etc…need to be in order before you move your furnishings and products. Repairmen need space to work and could damage your supplies if they have to work around them. Having things in good repair and cleaned properly before the actual move, will ensure fewer hassles. Make sure devise an office floorplan prior to moving, so the movers know where everything goes on moving day.
Step Three: Post Professional Signs
Signs stating your relocation, at the old business site and the new business site, are pertinent. Post these signs early and get your current and future customers excited about the changes coming in your business.
Step Four: Contact Business Contacts
Telling the post office of your new address, and the date you need to have your mail rerouted is important. You don’t want to lose contact with your clients, or your business contacts in the move.
Step Five: Announcing the Office Move
Next is to announce the move. You can make mail-outs, emails, and post on your social media all about the upcoming move. Hold positive conversations with current clients with an excited tone about how this move will benefit them in the future.
Step Six: Use the Senses
Make your new space inviting by using senses: sight, smell, taste, hearing, and touch. The more you can relate to your clients in your business, the more likely they will feel welcomed and create a connection with you. Think about each sense and how you can use it to attract and keep your customers. See here for more details.
Step Seven: Have Fun
Have an open house! Step up refreshments, free giveaways, and a fellowship area in your business. Have the outdoor space welcoming, to encourage your potential customers to take a peek inside the new space. With step six already set up, it will be easy to keep them in your business and to connect with them making current and future sales.
Your attitude during these seven steps of business relocation will reflect in your employees and your clients. They will know you care about them and their needs. Make a move an enjoyable process and in turn a profitable one!